Cromwell Place, South Kensington’s highly anticipated flexible arts space, has recently announced that it will officially open its doors in May 2020 following five years in development.
Bringing a new dynamic to the London art scene, Cromwell Place is an arts membership organisation- the first of its kind globally- providing a hub for UK and international galleries, dealers, advisors, curators, collectors and art professionals.
A Membership organisation, applying flexible working concept to the art market for the first time, Cromwell Place has been devised to create a more effective way for arts businesses and institutions to thrive and survive, within an increasingly competitive global art market. The space has already proven extremely popular with dealers, advisors and collectors of the highest calibre including Oliver Hoare Ltd (Antiques & Antiquities), Stair Sainty Gallery (Old Masters), Stephenson Art Consultancy (19th, 20th century and contemporary art) and A3-Arndt Art Agency (Contemporary Art).
Among the international contemporary galleries who have joined are Sao Paulo’s Galeria Nara Roesler (represents Hélio Oiticica and Artur Lescher), Edinburgh’s Ingleby Gallery (represents David Batchelor and Sean Scully), New York’s Alexander Gray Associates (represents Frank Bowling and Joan Semmel) and Dubai’s The Third Line (represents Rana Begum and Sophia Al Maria).
Located in five Georgian townhouses in South Kensington; a stone’s throw from the Victoria & Albert and Natural History Museums, Cromwell Place provides Members access to 14 unique gallery spaces, along with permanent offices, hot-desking and shared office solutions, on-site art storage, viewing rooms, meeting rooms, a Members Club Room and a comprehensive range of technical, event, catering and professional support. In addition, the Pavilion Gallery (1,500 sq. ft in size) offers a large contemporary exhibition space with polished concrete floors. The Club Room, with its spectacular mirrored interior, will be at the heart of Cromwell Place, offering bar and a light food offering for members, clients and guests.
As with shared workspace models, Members pay only for the facilities and services they require, along with a one-off joining fee and annual membership fee. This flexible structure allows Cromwell Place to showcase a variety of its Members through a regularly rotating exhibition programme, resulting in an ever-changing roster of shows that keep the space exciting and fresh for both members and visitors alike.
The relationships between public and private sectors of the art industry are vital and are being further facilitated through Cromwell Place, who offer Honorary Membership to museums and non-commercial arts organisations, granting them access to a full range of facilities and services.
Membership for Cromwell Place is open to galleries, dealers, advisors, collectors and art professionals giving Members the ability to operate with flexibility, as well as offering overseas galleries a London base and chance to expand their programming and collector base. The space will also offer its members the only art storage and viewing room facilities in Central London.
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